Is It Time To Quit Social Media? Lush Did.

When major brands decide to call it quits on social media, the world pays attention.

Is this the start of a new trend?

According to Vogue, "In place of social media, the company is planning a series of initiatives, including growing its Youtube presence, using Twitter for customer care, producing email newsletters for campaigns and tapping Pinterest for inspirational content. Offline, it will invest in more physical events, community activations and maybe even old-fashioned postal catalogues."

Perhaps it's a signal that we all should invest in more in-person events (when we're able), as well as things that benefit our respective communities.